DIY Durango

The Online Visibility course · Local SEO, step by step

Durango, CO Free to start

Grow your Durango business, one simple step at a time

A friendly, guided path through everything that helps Durango, Colorado customers find you on Google — no marketing experience needed. We check your work as you go.

The Online Visibility course: 14 modules · 72 bite-size lessons · free to start

One of 5 courses in the growing DIY Durango series — see what's next below.

You're making great progress

2 of 3 tracks underway

4 day streak
  • Claimed your Google Business Profile
  • Connected Google Analytics
  • Fix your page titles +40 pts

How it works

Three simple steps. We handle the technical parts and tell you exactly what to do next.

Step 1

Connect your business

Add your website and link Google — it takes minutes and unlocks automatic progress checks.

Step 2

Follow the lessons

Short, plain-language lessons walk you through each task with a simple checklist. One thing at a time.

Step 3

Watch your visibility grow

Earn points and badges as you go, and see more Durango customers find you.

What you'll achieve

Real, visible results for your business — not just a checklist.

Show up on Google Maps when Durango customers search

Turn searches into calls and visits

Collect more 5-star reviews — the right way

Own your customer list with email

Your learning path

Start at the beginning and unlock each level as you go — from the basics to advanced growth.

1 Beginner

Beginner

Put the essentials in place so Durango customers can find you on Google.

  • Your Business on Google
  • Get Found Everywhere
  • Connect Your Data
  • Website Basics
2 Intermediate

Intermediate

Build momentum with reviews, keywords, and content that brings Durango customers in.

  • Reviews Engine
  • Keywords That Matter
  • Content That Ranks
  • Structured Data
  • Get Found by AI
3 Advanced

Advanced

Sharpen speed, edge out competitors, and keep improving month over month.

  • Speed and Experience
  • Know Your Competition
  • Links and Authority
  • Measure and Iterate
  • Turn Visibility into Customers

More courses in the series

Free courses for every part of growing a Durango business.

Made for busy business owners

You know your business. We know marketing. Together, we'll get you found — without the overwhelm.

Free to start. Add tools when you want them.

The whole course is free. When you want help keeping watch, DIY Plus ($19/month) checks your Google rankings every week and alerts you to new reviews. DIY Pro ($49/month) adds review requests and Google Business Profile posts. No contracts, and you can cancel online any time.

See plans and pricing

Ready to grow your business?

Join Durango business owners taking marketing into their own hands.

Start free today

Rather have it done for you?

Animas Marketing — the local team behind this course — offers done-for-you marketing for Durango businesses. Same playbook, handled by pros.

See done-for-you options (opens in a new tab)