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DIY Durango
Start free

Start free. Add tools when you’re ready.

Learn local SEO step by step for free. When you want help keeping watch, add DIY Plus or DIY Pro. No contracts, and you can cancel online any time.

Billing interval

Free

Learn it and do it yourself, step by step.

$0free to start

  • All 5 courses, with automatic checks on your work
  • A monthly visibility score for your business
  • Your list of Google searches and where you rank, always visible
  • 1 tracked search and 1 competitor you watch
  • A weekly progress email
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DIY Plus

Stay found. We keep watch and tell you what changed.

$19/month

Start 14-day free trial

No card needed. Then $19/month if you keep it.

Everything in Free, plus:

  • Weekly ranking updates on up to 10 searches
  • Watch 3 competitors, with an alert when one moves ahead of you
  • An alert when a new Google review comes in
  • Review replies drafted for you. You approve every one before it goes out
  • A monthly “your visibility this month” email

DIY Pro

Get more reviews and fresh posts, without a marketing hire.

$49/month

Start 14-day free trial

No card needed. Then $49/month if you keep it.

Everything in Plus, plus:

  • Up to 20 tracked searches and 5 competitors watched
  • Send review requests to your own customer list
  • A reviews widget for your website
  • A Google Business Profile post scheduler with templates and captions
  • A monthly PDF report you can keep or share

Want us to do it for you?

Animas Marketing’s Local Presence plan is done for you, $99/month. Our team handles your Google posts, review replies and listings. Same playbook you learn here, run by pros.

See done-for-you(opens in a new tab)

Questions about plans

Can I cancel any time?
Yes. Cancel online in Account → Manage plan, in one step. There are no contracts and no phone calls. You keep what you paid for until the end of the period you already paid for.
What counts as a tracked search?
A tracked search is a Google search you want us to keep an eye on, like “plumber in Durango”. We check where your business shows up for it and tell you when it moves. You pick them yourself, and you can swap one for another any time. Your full list of Google searches stays visible on every plan.
Does it work on the iPhone app?
Yes. Sign in to the DIY Durango iPhone app with the same email and your plan shows up there too. You choose and manage your plan here on the website.
Is there a contract?
No. Plans renew each month (or each year, if you choose yearly) until you cancel. Switch between Plus and Pro, or back to Free, whenever you like.

More on how plans and billing work: Plans & billing in the Learning Hub .