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Your business details (name, address, phone)

Copy them exactly — matching details help you rank.

Search engines trust a business more when its name, address, and phone number (often called NAP) are exactly the same everywhere online. Even small differences, like "St." versus "Street", can cause confusion.

The business details card shows your details in one place with a copy button next to each line. When a lesson asks you to fill in a directory or your Google listing, copy and paste from the card instead of retyping — that is the easiest way to keep everything identical.

Related: Adding or changing your website

More in Your business & Google

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