The three free Google tools the course uses.
- Google Business Profile — your free listing on Google Search and Maps (hours, phone, photos, reviews). For a local business, it is often the first thing customers see.
- Google Search Console — shows how people find your website on Google: which searches you appear for and how often people click.
- Google Analytics (GA4) — counts visitors to your website and what they do there.
Do not have one of these yet? Several lessons walk you through setting each one up from scratch.
Related: Connecting Google