The handful of habits that move local rankings most.
Local rankings mostly come down to three things: how relevant your listing is to the search, how close you are to the person searching, and how prominent (well-known and well-reviewed) your business is. You cannot move your shop, but you can improve the other two.
- Complete your Business Profile — categories, hours, photos, and a description that says what you do and where.
- Ask every happy customer for a review and reply to every review you get.
- Post to your profile weekly — offers, events, new products.
- Keep your name, address, and phone identical on every directory.
- Give each service its own clear page on your website, with your town in the page title.
Related: Your visibility score, Map rankings