What "#3 for coffee shop durango" means and how often we check.
When someone searches for what you offer, Google shows a map with a short list of businesses. Your ranking is your place in that list — #1 is the top spot. The top 3 get most of the calls and direction requests.
We check the searches customers really use for your type of business, about once a week, looking at the top 20 results. Not in top 20 means we did not find you in those results yet.
Monthly searches is roughly how many times a month people in the area type that search. A high number with a low ranking is a big opportunity.
Related: What Local SEO shows, How you compare with competitors, How to raise your visibility