A plain-language tour of your score, rankings, competitors, and Google numbers.
Local SEO shows how easy it is for people nearby to find your business on Google — and how that changes as you work through the course.
Everything is about your business, compared with similar businesses in DIY Durango's area. You do not need to understand SEO to use it: every card says what the number means and, where it helps, which lesson moves it.
- Visibility score — one 0-100 number that sums up how findable you are.
- Map rankings — where you show up on Google Maps for the searches customers actually type.
- Competitors — who shows up above you, and how your reviews and rating compare.
- Website searches — which Google searches your website appears for.
- Google numbers — real clicks, visitors, calls, and direction requests once Google is connected.
Related: Your visibility score, Map rankings, How you compare with competitors, Your Google numbers